ReTour – Building Resilient SMEs in the Tourism Industry is an international cooperation project funded by the European Union under the Interreg NEXT MED Programme. The project brings together partners from Greece, Cyprus, Jordan, Turkey, Italy, and Lebanon to strengthen the resilience of small and medium‑sized enterprises (SMEs) operating in the tourism sector across the Mediterranean.

The tourism industry in the region faces increasing challenges due to global crises, economic pressures, and rapid technological change.

ReTour aims to help SMEs adapt, innovate, and thrive by:

The project will directly engage 150+ tourism SMEs, provide training for 180 individuals (including youth, graduates, and employees with limited skills), and involve 60 local technology providers in co‑creating solutions across the six involved countries.

ReTour will run for 30 months. The project is coordinated by the National Technical University of Athens (NTUA), with Specto and Jordan University of Science and Technology as official Jordanian partners.

By combining innovation, collaboration, and policy support, ReTour seeks to build a more resilient, sustainable, and competitive tourism sector across the Mediterranean.